What’s in a name?

I was out on one of my walks around the area (looking for more places to find wild food!) when I came across a shop called “The Organically Minded Grocer”. I was mildly excited “will this be the closest organic shop to where I live?” was the question on my mind. Well, my excitement didn’t last long, as I looked through the fresh fruit and veg I didn’t find a single organic item! On further inspection I found some organic herbal tea and a tin of organic something or other, but nothing to satisfy this raw food eater.
I can just imagine the following conversation:

“Yeah, I’m organically minded too.”

“That’s great. Can you recomend somewhere local I can get some organic produce?”

“Ah, you misunderstand, I don’t actually eat organic, I just think about it.”

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